In today’s real estate market, online presence is critical to the successful sale of your home. 90% of homebuyers today use the internet to search for their home. In addition, 36% of home buyers found their home online. A buyer’s first impression can affect your bottom line.
Today’s buyers are busier than ever and may not have the opportunity to do a drive around in search of homes to purchase. Instead, the first impression buyers most often get of a home is from the photos in the MLS listing. Buyers will quickly move on if photos don’t reflect well on a property.
If your local market is similar to the urban market here in Houston or the suburban areas of Pearland, Friendswood and League City, there seem to be a ton of homes for sale and a minimum amount of buyers. Because of this competitive market, home buyers are more selective.
Before you list your home consider your marketing plan. Do you plan to hire a real estate agent? Will that agent recommend staging for the home, take professional photos and utilize all the online tools available?
www.MyPearlandHome.com and Stephanie Bateman offer staging, unlimited professional photos, professional marketing materials and a virtual tour all included at no additional cost.
If you or your agent don’t have a good-quality camera and real estate photography experience, consider hiring a professional who does. While it’s another expense, consider this: When you put a home on the market, you’re competing against lots of other properties. If those properties are highlighted with attractive, well-lit photos and yours isn’t, you’re going to have more trouble getting potential buyers in the door. This could cause your home to sit on the market longer than it would have otherwise — ultimately affecting your sale price.
Houston’s HAR MLS allows agents to use up to 32 photos for each listing. The reason for the increase was demand from consumers. Professional photos using the right angles and staging show off each room of a home and allow buyers to really tour online. Be sure you get the best for your home.
Here are some tips to consider:
Evaluate the agent- Look at a real-estate agent or broker’s current listings and evaluate their property photos. If the pictures are blurry, grainy, crooked or poorly composed, you may be better off choosing another agent.
Use compelling shots- Do the photos make you want to visit the home? Do they look like they are pulled from a home and garden magazine? Those are the kind of pictures that will appeal to prospective buyers.
Pick the right amount- How many photos does the agent post with each listing? One photo is too few. Do they add value? Do they repeat unneccesary angles?
The first several photographs in the listing are the most important, and should feature a front shot, main living area, kitchen, master bedroom and master bathroom, as well as other attractive features desirable to your area.
Don’t do it yourself- Don’t plan on shooting your own photos, unless you’re a professional photographer. This is a service that the agent should offer you, and an important one at that.
Pick the best views- Before the photographer does the shoot, present a list of various shots that might be helpful. Perhaps there is a view you love from your patio. That’s helpful information for the photographer or realtor to know, before he or she gets on site.
I believe that real estate photos could make the difference in thousands of dollars for your home.